Maker of the widespread AK-47 assault rifle will launch a "military style" casual clothing and accessories range as part of a diversification drive after it lost access to major markets, the pro-Kremlin daily Izvestia reports. It's planning to open 60 stores across Russia by the end of the year.
Kalashnikov's marketing director, Vladimir Dmitriyev, says that before sanctions were imposed, up to 70% of its hunting and sporting weapons were sold in Europe and the US. Now, he says, they're focusing more on what domestic consumers want.
Marketing consultant Nikolai Grigoryev thinks the fashion line could work by tapping into the "rapid growth of patriotism in Russia related to the theme of war". But he tells pro-Kremlin Life TV that it would still only constitute a small fraction of the company's total turnover.
Julio wrote:funny how some of my favorite seasons remain largely ignored, tho? seems to be just pieces; i think the overall looks of, say, zenarchy + modern ninja (probably my favorites) are still a bit too much for folks maybe
is eototo still around?
Copeland wrote:Stupid drunk rant.
As I walk around my college street I keep thinking of a phrase Fuuma used to describe a fashion blogger, "basic ameriwhite who loves Starbucks." That's pretty savage, a little racist, but fitting. Although it's quite ugly to look down on other people's cultural choices. There's no end to it and it brings up some disgusting class relationships no one likes to talk about. Something else I've always stuck by when it comes to other people's clothing is that if they're not in the game, they shouldn't be judged. So while it's fine to sneer at my fellow asian fuccbois and fashion bloggers, I try not to judge the ameriwhites decked out in LV monograms cuz they probably got that shit handed down to them and don't know any better. But I'm judging by even thinking that, and even though I want to believe that how a person dresses as little to do with their actual cultural make-up, it's usually not true.
edit: didn't mean that fuuma is mean, just that it's uncomfortable judging others
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